A good, consistent Service Design Process is critical for customer satisfaction, simplicity and quality. A good service design goal is to provide enough information so that a customer can make a self-service decision - decide on their own if they want the service, and then be able to take action with a request. While it’s not always possible, it is what we aim for.
This is an example of an IT service in our Service Portal where we provide business analytics. We have a brief description of the service offered so the customer can decide if this is what they are looking for. I can see that Don Goodliffe is the service owner if I need to contact someone, and I can see that it is rated 3 out of 5 stars for quality. I can also click on 3 different requests items if I want to take an action, or dig deeper below to read additional information if I wish to do so – all in one place.
Here is an example of Evergreen’s standard Service Design Process with all the elements you need to build complete, consistent, high-quality services. It can be simply modified and even built into your Service Portal to ensure good adoption.